ByUR, the K-Beauty brand trending in Japan, unveils its newest limited-edition launch, the ByUR x Hello Kitty & Friends K-Spa Skincare Collection.

It features three beloved characters: Pompompurin, Pochacco, and Kuromi, each paired with Korean Spa elements.

Each character collection features three skincare products with dedicated character colors and packaging, as well as skincare benefits and hero ingredients.  

Powered by Korean and Japanese innovations, this collaboration reimagines ByUR’s signature pore-care experience with charming Sanrio styling. 

Each product delivers gentle, effective skincare that feels luxurious yet simple, capturing a K-spa ritual in your daily routine.

ByUR x Hello Kitty & Friends Collection

• Pompompurin: Honey Gorgeous. The Daily Aqua Serum Mask, Aqua Serum Mask, and Toner Pads feature Honey and Ceramides for deep hydration and elasticity. 
• Pochacco: Green Wonder. For soothing, balanced care, the Daily Aqua Serum Mask, Aqua Serum Mask, and Toner Pads include Tea Tree Extract and Centella Asiatica to calm and exfoliate. 
• Kuromi: Vita Giving. Fruit Extract, Vitamins, and Niacinamide are featured in the Daily Aqua Serum Mask, Aqua Serum Mask, and Toner Pads to enhance radiance and even skin texture.

ByUR products are centered on simplicity and daily essentials that fit seamlessly into skincare routines.

Read Next

C-Beauty Brand Flower Knows Launches at Ulta

Cosmetify’s Q3 2025 Brand Rankings

Sukoshi Announces Major U.S. Expansion